Book New Business by Registering for the 2020 Heartland Travel Showcase


With its unmatched potential tours, stops and attractive locations, Heartland Travel Showcase is filled with sellable group ideas in Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, New York, Ohio, Pennsylvania, Tennessee, West Virginia and Ontario, Canada. 

Get a piece of the more than $23 billion spent directly on group tours in the Heartland. At the annual event, tour operators and exhibitors alike can generate solid sales leads, build relationships and book business.

One of the nation’s largest regional marketplaces, Heartland Travel Showcase builds businesses by linking attendees to professional contacts and sellable itineraries available only in the Heartland region. As preparation for the 2020 year and beyond begins, be sure to make Heartland Travel Showcase part the plan. The showcase will be in Lansing, Michigan from February 28 to March 1, 2020.
The friendliness and warmth of America’s Heartland is what attendees will experience firsthand at the Heartland Travel Showcase. Heartland connects attendees to familiar faces and makes building new relationships easy due to its relaxed atmosphere and networking opportunities. Heartland Travel Showcase invites operators to step inside potential motorcoach experiences, getting a taste for the sights, sounds and flavors that only America’s Heartland can offer. Suppliers showcase the best of what they offer in decorated booths, making Heartland Travel Showcase a wonderful experience for tour operators.

Experience Quality Appointments – Meet with the best of the Midwest by doing business at Heartland Travel Showcase. With a satisfaction rate of 99 percent, tour operators and exhibitors alike experience quality appointments. Many attendees book business directly on the showcase floor because of the high quality of appoi


Discover New Tour Ideas – Heartland Travel Showcase is one of the largest regional group tour marketplaces in the U.S. and showcases group experiences that represent the diversity of the region. Last year alone, Heartland hosted more than 40 brand-new exhibitors.

Forge Relationships – Establish, build and enhance relationships. From six-minute appointments to a unique four-minute meet, Heartland Travel Showcase provides attendees 



with networking meals and events that solidify relationships among group travel professionals and that build itineraries.

Attending the Heartland Travel Showcase is a great and affordable way to grow one’s business. Heartland Travel Showcase is compact as it takes place Friday through Sunday. It is affordable with fees below the competition’s and a hotel cost that is merely $112.94 per night. Attendees will meet more than 100 unique suppliers that do not attend national shows, as well as the more than 40 new suppliers that exhibit every year. Registering for this yearly event is a powerful stride in expanding one’s business. Contact Tricia Barbee at with any questions, and apply today to attend. There are already numerous qualified tour operators registered from across America.

Group travel is a heart-to-heart business with the Heartland Travel Showcase.

Join in the conversation on TwitterFacebook and Instagram with the hashtag #OnlyInTheHeartland.

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