Gallup is incredibly beautiful and authentic. The formations around Red Rock Park greet visitors with stunning views of the landscape painted in unforgettable hues of natural color. Red Rock Park plus the desert and forest areas surrounding Gallup provide ample opportunities for outdoor recreation and connectivity to nature.

Gallup is a truly authentic representation of adventure steeped in culture. Gallup is special because of its diverse population and rich history of Indigenous Peoples which goes back thousands of years. Gallup is where the crossroads of cultures between Indigenous Peoples, western flair and tradition, Route 66, mining industries, and the transcontinental railroad meet.

Gallup is the go-to spot for authentic Native American jewelry, art, and culture. Be sure not to miss the annual Inter Tribal Ceremonial at the beginning of August to watch history and culture come alive across the community. Don’t miss the buffalo riding! The Red Rock Balloon Rally, held first weekend in December, is an amazing, vibrant tradition in the community. The Gallup Summer Indian Dances begins the fist week of June and is going on its 42 years as a longtime favorite event among the local community members, regional New Mexicans, and travelling tourists.

Gallup's stretch of Route 66 (both current and historic) contains some beautiful neon signs. Besides neon, one of the most special characteristics along the Mother Road, Route 66, are quirky or artistic road side attractions. The Gallup area has many historic items, unique signs, and more that fit the bill. An icon of Route 66, Gallup’s El Rancho Hotel has a rich history housing legends of the silver screen and is one of the most unique lodging experiences in the southwest United States. El Rancho Hotel is a landmark of Gallup, New Mexico, with a storied past that only adds to the hotel’s immersive southwestern lodging experience. A visit to the hotel’s historic main building to admire the decor and memorabilia, whether it’s for an overnight stay or a meal at the on-site restaurant, this is one of the top real true things to do when traveling Route 66.

Route 66 turns 100 years old in 2026, and Gallup is already preparing for this momentous occasion. Go to www.VisitGallup.com or call the Visitor’s Center to start planning your trip. You can book a hotel room, plan your itinerary, and follow custom or pre-built tours. Follow @VisitGallup on social media for updates.